🚀 The Book in 3 Sentences

A guide to personal branding, connecting to others (professionally), and using that network for everyone’s benefit. It was very powerful, concisely written, and very practical. I was able to read it in one sitting, apply its lessons as I read it, and remember it.

🎨 Impressions

How I Discovered It

I was preparing for a meeting with at and found he wrote it. Initially I thought of it as a good way to get to know him (it was), but turned out it was a lot more.

Who Should Read It?

Technologists who are thinking about how to build their career on things other than their intelligence or technical skills

☘️ How the Book Changed Me

• I built my own brand statement as I read it.
• I was very motivated to up my game around network building and service to others.

✍️ My Top 3 Quotes

What do you want people to think when they hear or read your name? What product or service do you best provide? What value do you consistently deliver?

Stone, Mark A.. The Three C's: A Career Enrichment Primer on Characterizing, Connecting, and Communicating (p. 27). WestBow Press. Kindle Edition.

To no one’s surprise, I have found vendors and consulting partners to be my best networking contacts.

Stone, Mark A.. The Three C's: A Career Enrichment Primer on Characterizing, Connecting, and Communicating (p. 49). WestBow Press. Kindle Edition.

📒 Summary + Notes

Section 1 - Characterizing (or creating your brand)

A good read with a few exercises on how to build your brand statement.

Section 2 - Connecting (Building Your Network)

Section 3 - Communicating (Protecting Your Network)